| My concern... I certainly agree with the article that the education campaign on television has really been ramped up recently and that this probably explains the increase in demand.
The redemption rate seems to be very low, which bothers me.
I'm wondering whether those who have absorbed most of the coupons, up to this point, were people in the know, the technically proficient, and I'm wondering if many of them didn't really need a coupon or ordered two when they really only needed one. Those outstanding will expire in 3 months from the date created but, at this point, that might not be enough to cover those who don't have them yet, but need them in the next month. In fact it looks like a significant number of them won't expire before the program closes.
It was supposed to be structured so that a certain proportion of coupons were set aside for those who use ONLY ota. Of course this was tied to whether people were honest in answering the question about whether they had an alternative television feed.
It would be a shame if those who most need them do without because people absorbed a significant number of the coupons with no sure intent to use them. |
