| My DVR will be targeted for ads I will never see Targeted TV ads sounds like it is a good deal for the advertisers and for the cable networks(who would get more money for targeted ads). But since more and more people watch TV thru the filter of DVRs and their fast forward capabilities, who will see these ads?
Will this result, eventually, in the hardware DVRs fast forward capability being disabled in the software? And will the software based network DVR(being tested at TWC for example) prohibit fast forwarding thru commercials?
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 TCubPremium
join:2008-09-03
Olmsted Falls, OH
kudos:4
 ·Cox HSI
| thats true. Maybe they will prevent you from skipping through channels.
Or imagine you record the show to your DVR and it records commercial free. Then every so often in the show Comcast stops the show and throws in a few commercials, like Hulu.
I'm sure they'll realize quickly that people with DVR's are skipping through these special ads and do something about it. |
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| reply to fAcEtIOUs
Re: My DVR will be targeted for ads I will never see they'd have to do hdcp only for EVERYTHING to force commercials to be watched. with stuff like the HD-PVR (»www.hauppauge.com/site/products/···pvr.html, record 1080i from component input) around, it's gonna be hard to force people to watch crap they don't want to see. this also doesn't consider capturing from the s-video or composite. these methods may (well, are) a pain in the ass, they provide a possible method to 'skip' commercials if they start implementing anti-commercial skipping. |
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 Anonymous_AnonymousPremium
join:2004-06-21
127.0.0.1
kudos:2
·RoadRunner Cable
·Comcast
 ·Time Warner VOIP
| reply to fAcEtIOUs
said by fAcEtIOUs:Will this result, eventually, in the hardware DVRs fast forward capability being disabled in the software? sueing them will fix that |
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 KrKHeavy Artillery For The Little GuyPremium
join:2000-01-17
Tulsa, OK
 ·AT&T DSL Service
| reply to fAcEtIOUs
said by fAcEtIOUs:But since more and more people watch TV thru the filter of DVRs and their fast forward capabilities, who will see these ads? If you've been following the trend, the plan will be to NOT ALLOW users to skip the ads. IE forced to watch them or else you can't watch the show. This is as much about control as anything.
Will this result, eventually, in the hardware DVRs fast forward capability being disabled in the software? And will the software based network DVR(being tested at TWC for example) prohibit fast forwarding thru commercials? Bingo. Most likely result, barring regulation or legal interference (Read: Consumer rights lawsuits.)
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"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
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 kamm
join:2001-02-14
Brooklyn, NY | reply to fAcEtIOUs
said by fAcEtIOUs:Targeted TV ads sounds like it is a good deal for the advertisers and for the cable networks(who would get more money for targeted ads). Unless they get the subscribers' consent they CANNOT SELL THEIR PERSONAL PROPERTY (their private information, their viewing habits etc.)
I hope EVERYBODY will reject it.
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[BQUOTE=[user=bicker]]Waaaa waaaa waaaa. You just want what you want and don't care to factor in what is right or true. Your perspectives are un-American, and deserve far more ridicule than I'm prepared to pile on them.
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