If Comcast restricts access their Wi-Fi Network to existing broadband subscribers the service is not free. It is just another perk to induce potential customers to select Comcast for their ISP.
One should ask: Is the included Wi-Fi service advertisement free? How many subscribers on the same account will be allowed to connect to the Comcast Wi-Fi network simultaneously?
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If Comcast restricts access their Wi-Fi Network to existing broadband subscribers the service is not free. It is just another perk to induce potential customers to select Comcast for their ISP.