bold decision, BOLD PRINT
Fine, you want to sell internet access on those terms, post them in CAPTIAL LETTER BOLD PRINT. Ie:
UPTO XX MEGABIT DOWNLOAD AND X MEGABIT UPLOAD WITH 250 GIGABYTE CAP FOR ONLY $57.95
Let's see how well that goes over with the public, especially in areas where Verizon FIOS set up shop side-by-side. Don't try to cloud it, hide it in fine print, hide bandwidth management solutions such as DEPRIORITIZATION deep in the terms of service.. should be the first paragraph (preferably one of the first 3 lines).
This only adds credibility to Verizon's commercial about the "cable guy" ad can only offer 'the best of intentions' to the customer.