said by tschmidt:Newspapers are caught up in a difficult position. I don't have problem paying a subscription fee to paper I have a relationship with but am turned off by "pay as you read" or even having to register to read like NYT.
Not having to to use dead trees to deliver information dramatically reduces cost but unfortunately Internet ad rates are very low compared to print.
the cost of putting an online paper compared to pirnitng say 1,000,000 copies is night and day. So the fact that they don't get as much per ad shoudn't make a difference. here's an idea make the paper version more scarce so more people go online then you can charge more for your online ads.