Reviews:
 ·Optimum Online
 ·Verizon FiOS
| no such thing... What the cable industry ****MUST**** realize by now is there is NO SUCH THING as exclusive content. Any published content whether it be video, audio,software, interactive content, etc has the possibility of being *FREE* for the taking (putting the legalities aside for a moment).
The key is adjusting their business model. Until recently, it was just more convenient (and cheaper) to buy a cable-tv service for the family. That amounted to a potential of a couple hundred viewing hours of programming.. unless your bedridden with a tv stuck in front of you 24/7/365. Consumers are becoming more tech savvy as time progresses. Couple this with the popularity of portable devices, services such as youtube, p2p, wireless connectivity, etc-- and you have yourself a blessing, or nightmare depending upon your perspective. The cable companies seem to have been convinced by the entertainment industry that the consumers are *NOT* their friends and is now taking a harder line... this will cause backlash in the coming months/years.
There is something to the mantra: if you can't beat 'em, join 'em cliche'
A practical approach to providing some inherently *Free/Value added* content is part of what helped cable companies retain customers.. think public access/info channels, think music channels, even wifi. One can easily extend this idea into *broadband only* consumers. BUT: the idea is not to COMPETE with free p2p, just as a platform for promoting the content you already sell. Even the owners of The Pirate Bay have said that the entertainment industry uses *METRICS* from the torrent site to find what content to promote around the world, market by market.
If the schmucks in the cable industry would get off their asses.. they'd realize they have a platform for short circuiting Apples gigantic lead in online distribution.. you jerks own the last mile for heaven sakes... look what you did for VOIP?!? The DEAD LAST thing you want to do is alienate these customers! Or do you want to wait until enmass free p2p becomes so organized that you can't even get a foothold into selling digital content "files" of what you already sell in *BULK*?
We all know it's worth more to resale broken apart and sold piecemeal, but as to how you actually BUILD THE MULTILAYER PLATFORM & EXECUTE will be critical.
AT&T and Verizon are fumbling around trying to get it right, but until recently.. the cable industry just hasn't been interested.
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