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Forums » Consumer Groups, Mozilla Attack Cellphone Exclusivity » Cell phone devices prices will rise if advocates win
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omegadangerdoom

@dai.com

reply to jhboricua
Re: Cell phone devices prices will rise if advocates win

said by jhboricua See Profile :

said by omegadangerdoom :

Ultimately, I think its a moot point anyways. Most people like going with the carrier for THE SERVICE not THE DEVICE. I've only rarely seen people leave their service for a phone (especially if they know their current service is superior)
Huh? So because you've rarely seen people leave their service for a phone you concluded that is a rare occurence? I suppose the potential millions of users that have switched to AT&T so they can have an iPhone don't count.
The "millions" of users who switched over to the iphone you mentioned mostly were ALREADY At&t customers (or cingular customers...same thing).

Yeah working with Verizon, I had to study and re-study things like churn rates and retention. I looked it up and followed up on it everyday. YES, they were a ridiculous number of people going over to At&t for the iphone but not as many as you think and a good number of them left after the 30 days to stay with their previous service. Some people even got the iphone just to bring them over to T-mobile (which, IMO, has GREAT customer service compared to At&t).

I'm getting off track here. Basically phones like the iphone, blackberry storm and the like are a niche product usually made to RETAIN customers. Rarely will customers who leave a service they like go over to another provider who may have inferior service (not saying that you WILL be met with a provider with inferior service). I just don't think this whole debate of exclusivity really matters. People like what they like. Your average customers (those who make the bulk of most cell phone service providers) don't care if another company has the hot phone. More likely than not if the subject comes up they ask their current provider if they have a phone that compares to the competition.
to forum · permalink · 2009-03-06 14:43:05 · Reply to this
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Forums » Consumer Groups, Mozilla Attack Cellphone Exclusivity« TIA! THIS IS AMERICA (US)  

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