I agree.. they should without question subsidize it.
I agree 100% content providers and the users should help subsidize network expansion 100%.
Why should everyone in the world get free internet access and be able to access everything without ever paying a penny for it?
Oh wait.... that's right. WE ALL ARE SUBSIDIZING IT ALREADY!!!!
I pay an ISP to provide me a connection, the content providers pay someone for their connection. The more people paying ISP's for a connection to get that content from the content providers causes the content providers to pay someone even more for a bigger connection to be able to provide service to those wanting it. BEAUTIFUL!