said by FFH5:
But a lot of it is delivered thru one straw at their end and thru thousands of straws at the ISP's last mile end. So, while they generate tremendous demand at the ISP end, they pay only a little at their end.
This isn't true TK. If 100 people download the same file from a site it's not like the site pays for it once and the ISP has to pay 100 times. The site has to pay for each "Straw" to that file.... so if 1000 people download it, the site pays 1000 times for it. It's covered.
It's not like TV where one signal is "transmitted" and hundreds of thousands of TV's pick it up at all. If ISP's need a fat pipe to carry all the users downloading a file from Google, then Google needs a fat pipe as well to deliver it. 100% paid for.
Now in the case of P2P, it somewhat does shift the paradigm because the users all support the spread of the content... However sites like the BBC and Google etc are not P2P delivery systems. They are real time.--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini