said by Natoma :

My husband and I rent HD movies all the time to our AppleTV for $3.99-$4.99 a pop. We each have the 160GB version and notice that HD movies from Apple typically reduce our available disk space by about 5-7GB.

So it appears that Apple is encoding their flicks at a higher bitrate than NetFlix.

That said, we have 50/20 FIOS, so we'd definitely love it if someone started streaming movies with bitrates similar to Blu-ray. Talk about a killer app for next generation broadband.

said by uid1307457 :

your also paying 50-100 dollars for the same amount of movies I pay 16 for...

said by Natoma :

For a higher quality product? I'll take it.