Cox execs failed Marketing 101. If you can't compete on speed, then you've got to compete on price there, Cox. You should be selling that 50/5 service for about $45....so you're only about $95 too high; nice work. Honestly, if you're not going to even try, why not just pack it in and call it game over for that market. Probably be more economic than trying to maintain a service than nobody is going to buy.