cable companies are sabotaging free video demand eventually, customers will see this for what it is.. a preemptive strike against video downloading. the only answer to such a policy can be to CANCEL THE ACCOUNT. If you don't buy the service on those terms.. then you can pretty much go to a provider who WILL give you what you want. that's the way the capitalist system ideally works... but if you have a monopoly/duopoly provider(s) that do the same thing (money grab) then it's time to create a 3rd carrier and build fiber last mile into the communities to give the people what they want.
If your a broadband provider supplying more than 50+mbit symmetrically (who doesn't cap).. you supply the capability for customers to do: voip, video streaming/downloading and regular browsing & file transfers as a value added proposition.
Consumers should be getting pretty sick and tired of being hit up for rate hikes all the time for video and phone service. The simple fact is that smaller providers seem to have a much easier time at chipping away at the major carrier's market share, so that means they're trying to slam the gates shut by creating aggregate data caps as punishment (first, in NON-COMPETITIVE MARKETS as precedent). Though, the sad fact will end up being, if they don't end up giving customers service on terms they like.. eventually they will walk away compeltely from that ISP... then the whole house of cards comes down due to their protectionist greed.