said by james 
:said by JasonOD :
it would be bad business if they didn't try to obtain maximum revenue.
That's exactly the short-sighted attitude that has caused long respected companies to lose loyal customers who have bought their products for decades.
Yeah, it makes sense for the CEO and shareholders who will bail out in 2 years, but the company is completely screwed after those 2 years when the once loyal customers decide to shop elsewhere.
Would you rather rip me off for $50 right now and never see me again, or would you rather I give you $10 a week for the rest of my life?
How can you call such customers "loyal" if they leave over anything above rock-bottom prices? Or do you really mean "lazy" or "illogical" customers who knowingly pay more than they have to under some bizarre belief that the company will treat long-time customers better than brand-new customers?
