markofmayhemI can haz competition?Premium
join:2004-04-08
Pittsburgh, PA
kudos:4 | More linear HD does not mean higher retention There must be more to retention than just offering the most linear HD at the lowest price point. For one, their marketing is obviously poorer than DirecTV's based upon the number of posters claiming DirecTV has more HD and cheaper prices. Marketing needs to improve, you can't just sit on a superior product. Nothing sells itself, not even the Slap Chop.
I'd love to see someone do a breakdown to find out where those 94,000 went. My guess: Fios, Uverse, Cable. Packaging phone, internet, and TV for lower overall pricing is most likely higher priority over HD channel count in many more households today compared to last year. |
| I would agree with your statement on Dish's marketing campaigns. The only ads I can think of off the top of my head are the TurboHD commercials during NBA games.
DirecTV, on the other hand, has ads on all the time. Although, I do have to say that I thought the DirecTV ads with movie scenes were clever (well, at least the first few).
That said, I am a new customer to Dish as of a few months ago. Comcast was just too much $$$$ for our usage. For $39.99 I get a three tuner (2 sat, 1 ota), whole-house, HD DVR with their TurboHD Bronze package (w/locals).
For my family, this is the perfect package. 99% of the channels I want, with very few that I don't. I think the only channel I miss is FX. |
