Seems unwisely obnoxious. If they're not ready to sell the tier then they shouldn't offer it. If the tier is genuinely unprofitable they should not have proposed it. This smells too bait-and-switch'ish for comfort.
Shamayim I already have a Messiah. Premium join:2002-09-23
Regardless of what it cost CV per customer to roll Ultra out, the way they've done this they lost a lot more in customer goodwill, IMHO. -- Who is Jesus? and Why it matters (to YOU).