| Some observations Many customers may be stupid, but they can apparently read Time Warner Cable's 10-K form I'd venture to say that a vast majority of TW's customers wouldn't know a 10K form if it jumped up and bit them on the behind. And many don't have a clue as to whether TW even makes a profit or not. They only know what they pay per month is more than they would like.
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If Verizon decides to move to usage based billing, then I would think they would be smart enough to make it cost neutral for the average user and even a little discount for very light users. And once you get them on the usage plans and their usage starts to rise due to more online video viewing, you got them hooked.
At least that is how I would manage the process. Sort of like the story where you put the frog in a pot full of room temperature water and slowly raise the temperature over time. If you throw the frog in hot water, he jumps right out. But slowly bring it to a boil and you've got it cooked.
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openbox9
join:2004-01-26
Alexandria, VA
kudos:2 | said by fAcEtIOUs:then I would think they would be smart enough to make it cost neutral for the average user and even a little discount for very light users. And once you get them on the usage plans and their usage starts to rise due to more online video viewing, you got them hooked. That's the way to bring capped/metered billing to the marketplace. I'm surprised the incumbent ISP's haven't raised rates across their customer base while offering discounts back to the previous costs for customers that choose caps and metered billing. Customers would see a "standard" price increase, but an option to receive a discount "saving them money" even though it would be a wash in the end. This approach would have avoided a vast majority of the bad press and consumer push back for all but some technophiles that rant on sites like DSLR....and for them, they can pay the premium for uncapped and/or unmetered connections. |
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