According to the report, the average Vuze user is predominantly male, single, and employed with no kids.
So they are saying that single men with steady incomes with a large amount of discretionary spending due to lack of family budgetary commitments (ie, childcare) spend more on entertainment than the average person.
What next? A report saying that people who own homes buy more lawnmowers?
If those are indeed the demographics then it seems that there's an advertising goldmine waiting to be tapped. The 18-35 year old male has traditionally been the hardest group to market to and with the popularity of console video games, they've been even more difficult to reach (more time spent playing games means less time watching TV or surfing the 'net...which is why some of the more aggressive companies have made inroads to product placement in video games themselves).
So maybe the content creators should do a bit more research on confirming those numbers and then tailor the content so that they reach more potential customers?
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