 GooberPremium
join:2000-12-17
Naperville, IL
kudos:4
2 edits | reply to fiberguy
Re: Comcast Commercials It's really just a judgment call. Kind of like saying, "Snapple is made from the best stuff on Earth."
Comcast saying that they're the "Fastest internet around" is so non-specific and is so typical of language used in puffery that I don't think they'd be nailed for making any kind of false representations. It's the "around" word that makes it more advertising than a performance claim. But, I think you would be right if "fastest" was more directly targeted to the FIOS product.
Of course, it doesn't mean that Comcast couldn't be sued and lose. It's like the Papa John's v. Pizza Hut lawsuit. The lower courts initially ruled in Pizza Hut's favor, but then Papa John's won at the appeal level. And, I think that was a closer case than this one.
»advertising.about.com/od/foodrel···ohns.htm
A select quote from the article linked above:
"The better-best argument also affects the results of this case. You've seen commercials where a company claims to have the "best" thingamajig. "Best" can be used without having to backup your statement. When you use "better," you "better" have proof to substantiate your claim." |
