"I'm Comcast - I have deal with MOTO to sell box - I HAPPY"
"I'm consumer, I want box for kid's room + extra for guest room, where 2 buy?"
"I'm companyX, I have DVR, you buy?"
Comcast goes "NOMNOMNOM" on companyX and consumer.
Standards are good, but hard to get. I like yours, easy to understand. Then again, aren't consumers supposed to be dumb like most companies want them to be? They certainly can't learn can they?