Re: Speaking from a Small ISP's point of view......
ISP's need to engage in their own PR program, informing their subscribers they don't hinder their access to ESPN - ESPN does. Move the complaints from the ISP's doorstep to ESPN's.
It's all up to the subscriber. Are they going to jump ship just for ESPN, if it's even an available option? Are they going to send ESPN a nasty email? Or are they just going to give up on ESPN and move on?