| Nothing new here ESPN is just trying to do over the net what they do every day in their core market - cable TV. They want the "cable" company (ISP) to pay them and then let the ISP figure out how to pass the cost on to their customers (or cut their own profit margin). It helps that many of the larger ISPs are either true cable companies (e.g. Comcast) or have parallel video delivery businesses (e.g. FiOS and U-Verse). ESPN and the "cable" companies largely share a common objective - they don't want what they provide unbundled so each end-user can pick and choose. |
