Step back & get proper perspective here. This device is changing the world. All most nothing worth doing is easy. To pull the world kicking & screaming into the next room along the hallway of technosocietal evolution isn't easy.
More than that though, is the idea that in each country, 2 companies are doing it all alone. Apple & a mobile provider.
This is the essence of "think different".
Sit back & enjoy the ride & be glad you weren't born during the 1300's.