sailor
Merry Whatever ..R.I.P. dadkins
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join:2003-10-21
Long Island
| [NFL] Jets to wear corporate patch on practice jerseys
First it will be advertising on practice uniforms and then I bet it will advance to game day uniforms....seems like everything is for sale today 
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The New York Jets are taking advantage of a new NFL rule this summer that will allow them to place a corporate logo on their practice jerseys as a source of additional revenue.
The rule allows teams to sell sponsorships on their practice jerseys, and the patches can be no larger than 3-by-4 inches.
The patch the Jets will wear starting in training camp features the logo of Atlantic Health, a New Jersey-based health care provider that owns naming rights on the team's training facility in Florham Park, N.J.
Terms of the deal weren't disclosed, but Matt Higgins, the team's executive vice president of business operations, confirmed Tuesday the Jets will earn extra revenue. Houston and Green Bay are among other teams exploring similar options.
»www.newsday.com/sports/ny-spjets···08.story |
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The Dv8or
DSLReports Forums -- The Mouse House 2.0
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| Hey, if Green Bay is gonna do this, theyre a hell of a lot more traditional than the Jets.
Soccer opened this door ages ago. Theyre the biggest walking billboards that ain't driving racecars.
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Rook008
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| reply to sailor
A single 3 inch by 4 inch patch probably won't be too distracting at all. As long as it's a single patch.
And yes, everything's for sale nowadays.
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"Every normal man must be tempted at times to spit on his hands, hoist the black flag, and begin to slit throats." - H. L. Mencken
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LogoRhythm
@verizon.net
| reply to sailor
This kind of thing never seemed to me a judicious use of advertising dollars.
First off, how many eyeballs are even going to see a practice jersey? They don't wear them in preseason games, do they?
So the only people who are going to see the logo are those who physically attend practice, and apparently you won't even be able to really tell what it is unless you're pretty close.
Maybe it'll show up in a photo now and then in the sports section of the newspaper or on ESPN or something.
Still, of the relatively few people who even see or notice it, what percentage of them are going to think, "Hey, look! Atlantic Health! I think I'll just rush right on over there and sign up!"
But . . . . I suppose that's why I'm not a marketing guy. (Thank God.)
This post brought to you by Guinness beer.
Don't forget to drink responsibly, and please hand me another. |
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sailor
Merry Whatever ..R.I.P. dadkins
Premium
join:2003-10-21
Long Island
| I could never be a marketing guy either even though one of the most successful guys I know has been in that most of his life and is also a very successful restaurant owner..
I realize advertising and sponsorship is necessary but I can't stand how commercialism has taken over so much..It is one of the main reasons I don't watch television on a regular basis..
The older I become the more I get the idea of going into the woods to live somewhere...Kind of like the Unabomber lifestyle... but without the bomb fetish.  |
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The Dv8or
DSLReports Forums -- The Mouse House 2.0
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join:2001-08-09
Danbury, CT
clubs: | I just remember that without commercials and advertising, a lot of shit that's currently free won't be... like 99% of the Intarweb.
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You're so vain... I bet you think this post is about you. |
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LogoRhythm
@verizon.net
| said by The Dv8or  :I just remember that without commercials and advertising, a lot of shit that's currently free won't be... like 99% of the Intarweb. I pay Verizon $40 every month so I can use the "Intarweb".
$40 per month is not "free"-- not in the world I live in, anyway.
And I consider that a fair deal, btw.
Though I'm sure Verizon and every other company on this Earth would appreciate it if I still saw advertising from them anyway, I don't.
Yet Verizon still gets their 40 bucks every month-- so don't tell me it's advertising that makes the "Intarweb free". |
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royhandy
Panem et circenses
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1 edit | reply to The Dv8or
said by The Dv8or :Hey, if Green Bay is gonna do this, theyre a hell of a lot more traditional than the Jets. Soccer opened this door ages ago. Theyre the biggest walking billboards that ain't driving racecars. Heh. Have you ever seen the logos that European hockey teams wear?
»www.frosken.com/hockey/norway.html
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The Dv8or
DSLReports Forums -- The Mouse House 2.0
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clubs: | reply to LogoRhythm
Verizon isnt paying Yahoo or Google or Newsday or Facebook or the gajillion other sites that run our lives.
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fatness
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said by The Dv8or :I just remember that without commercials and advertising, a lot of shit that's currently free won't be... like 99% of the Intarweb. People don't have free internet. This is a bad argument or example to support your point. |
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Lex Luthor
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Giants too. Timex, I think. I think Tomex will be the name of their practice facility and during season, timeouts will be "Timex Timeouts".
I always wondered if the national announcers are required to say that kind of thing and the corporate stadium names. What if they just blew that off? |
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The Dv8or
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| reply to fatness
said by fatness :said by The Dv8or :I just remember that without commercials and advertising, a lot of shit that's currently free won't be... like 99% of the Intarweb. People don't have free internet. This is a bad argument or example to support your point. Verizon isnt paying Yahoo or Google or Newsday or Facebook or the gajillion other sites that run our lives.
It's like there's an echo in here.
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The Dv8or
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| reply to Lex Luthor
said by Lex Luthor :What if they just blew that off? They probably get some serious shit in the review since they're fucking with league revenue.
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You're so vain... I bet you think this post is about you. |
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LogoRhythm
@verizon.net
| reply to The Dv8or
said by The Dv8or :Verizon isnt paying Yahoo or Google or Newsday or Facebook or the gajillion other sites that run our lives. Websites run your life?
Well, good luck with that. |
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| reply to Rook008
said by Rook008 :A single 3 inch by 4 inch patch probably won't be too distracting at all. As long as it's a single patch. It is. For starters. Then it's 2 patches, then helmet advertisements. Eventually the stretcher crew will have an extra member, miked up, so that when they're taking a player off the field with a broken leg he can do a voiceover extolling the virtues of arthritis-strength tylenol. |
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Rook008
Miles To Go
join:2002-02-05
Far Rockaway, NY | Hey, maybe they could get John Madden to stand on the sidelines and say "Boom! Tough Actin' Tinactin" every once in a while. |
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The Dv8or
DSLReports Forums -- The Mouse House 2.0
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| said by Rook008 :Hey, maybe they could get John Madden to stand on the sidelines and say "Boom! Tough Actin' Tinactin" every once in a while. As long as I live, I will never get that line out of my head. I have a habit of yelling "Boom!" when I finish or accomplish something, and often I can't help but follow it up with "Tough actin' Tinactin".
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You're so vain... I bet you think this post is about you. |
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Rook008
Miles To Go
join:2002-02-05
Far Rockaway, NY | Madden, and to some extent that quote, will always be somewhere in my mind when talking about Football. |
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rockotman
...Blown On The Steel Breeze
Emerging Research
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clubs: | reply to fatness
Eventually, players will look like NASCAR vehicles. |
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Rook008
Miles To Go
join:2002-02-05
Far Rockaway, NY | I hope not. But I'll still watch. |
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