There are two ways to pay the ISP's for enhancement of infrastructure. The content providers pay or the subscriber pays. Metered billing is a way for ISP's to apply punitive pricing to their service to prevent Video Content Providers from gaining a foothold.
By having the content providers pay, the subscriber will not have to worry how many Gigs of data their Operating System and Applications download each month without their knowledge. It will also give the content providers an incentive to limit the size of files they download and force the cost of delivery of unwanted advertisements to be born by the advertisers.
If the Cable Cabal continues to use punitive pricing in order to discriminate against Video Content. The government needs to come down hard on the ISP's and force them to recover the cost to expand their infrastructure from the content providers.
A situation like this occurred in the mid 1930's when the Bell System Companies would not carry traffic from their competitors. That meant that customers had to subscribe to several telephone companies lines in order to reach all customers in a city. Discrimination against competitors was one of the reasons that the government regulated the Bell System.