VideoGuy
@verizon.net
| reply to jeffhambone
Re: Classic case
Actually, it is a classic case where SALES people are desperate. Cable ad sales has been HAMMERED in the last year or two. Local automotive is the #1 buyer of local cable ads. And we all know where they are. And without an election cycle this year, the rest of the year looks bleak, too.
I could get Comcast selling ads time to Verizon Wireless. But to sell ad time on your television service to a competitor trying to steal your television customers makes zero sense. Talk about your targeted advertising....
So, Comcast sells a :30 spot to Verizon FiOS and it charges say $50 per 100,000 HH per spot. If each time they air the spot FiOS steals only 1/10th of a customer (1 new customer for every million impressions), they've bought a customer for $500. The customer lifetime value of a customer for Comcast is about $3,000 (including all services they may have). Soo....Verizon buys a customer for $500 plus commission, installation and discount expenses and Comcast "sells" a $3,000 customer to Verizon for $500. This = DUMB. |
