Do they do this because they think it would look better than the black bars? They're completely wrong! I've never seen Comcast there though, only the network's logo.
I usually don't mind seeing the network logo on the side like how TBS does it because they usually take the little logo off of the 4:3 part of the screen. But for Comcast to advertise there is completely pointless and stupid. It's not like I'm ever going to forget the name of the company of the cable network I subscribe to.
.....But the same Fox TV station is also available "over the air" to customers who don't have cable TV. Comcast customers are not the only ones seeing the side banners.
I would bet that even if you subscribed to Dish Network or DirecTV and tuned in the Fox station in your area you would see the Comcast logo on the side banners...
·