All you have to do to compete with Shaw is remove the caps. Especially if you're using fibre. Bulk bandwidth doesn't cost very much, and fibre infrastructure can handle the traffic.
Remove the caps and turn up the advertising on how you're internet connection is unlimited with Novus, but at shaw they turn off the tap!
If its just capped connection vs capped connection, who really gives a crap? they both suck.
Well, unfortunately the people who provide bulk bandwidth from the backbone are throttling and capping their wholesale customers' connections while charging insanely high markups. Novus can't avoid this, as it's up to the CRTC to regulate prices charged on the backbone by companies like Bell. Unfortunately, the CRTC is comprised of idiots.
I am on Novus and there is absolutely no throttling. I've maxed out my connection download/upload simultaneously on bittorrent, that's just over a megabyte/second each way.
Well actually there is throttling, if you go over the bandwidth caps(110GB down + 110GB up or in other words 220 GB in Shaw parlance).