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kudos:4 | Details on the 10 yr Microsoft - Yahoo serach/ad deal »www.forbes.com/feeds/afx/2009/07···158.html
The long-expected deal means Microsoft's new Bing search engine will be combined with Yahoo's experience attracting advertisers in the first serious threat to Google Inc -- if the companies get regulatory approval and can make the partnership work.
Yahoo estimated the deal would boost its annual operating income by about $500 million and yield capital expenditure savings of $200 million. Yahoo also expects the deal to boost annual operating cash flow by about $275 million.
Under the deal announced on Wednesday, Microsoft's Bing search engine will power search queries on Yahoo's sites. Yahoo's sales force will be responsible for selling premium search ads to big buyers for both companies.
But experts said the deal would likely get the go-ahead after examination by Obama administration antitrust officials since it would create a stronger rival to market leader Google .
Yahoo can concentrate on selling ads on its websites, while still generating revenue from search ads without the expense of maintaining its own search engine.
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Romney2012Defeat Obama 2012-Chg we can believe inPremium
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kudos:4 | Google, in a supreme bit of hypocrisy, claims the MS-Yahoo deal is bad for competition. This is the same Google that last year claimed a Yahoo-Google deal was made in heaven and good for all mankind.
»tech.yahoo.com/news/pcworld/2009···execsays
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| Actually Google is being quite honest. If you understood the psychology of Brin and Page, as well as Schmidt you'd realize they were completely sincere when they tried to partner up with Yahoo. At the time Microsoft was trying to buy Yahoo and Google was the one who prevented that deal from happening. They actually honest-to-goodness prefer the market have more competitors, not less, because they have confidence in the superiority of their products and because they have the mindset and ethics of the "little guy".
Microsoft combining with Yahoo is stupid. Combining 2 inferior technologies does not suddenly make a better one. All this does is consolidate the market even further and increase Yahoo's already handsome profit margins. |
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| reply to Romney2012
Re: Details on the 10 yr Microsoft - Yahoo serach/ad deal I trust Google way more than M$. In fact, antitrust arguments could be made to keep M$ out of the search business. |
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| said by cameronsfx:I trust Google way more than M$. In fact, antitrust arguments could be made to keep M$ out of the search business. I don't "trust" any corporation. However, I do believe Google is a much better company when it comesto honesty (and a whole bunch of other things). |
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| reply to Romney2012
Bingo! (get it, Bing+Yahoo=Bingo!)
Eh...  |
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