 NormanSPremium,MVM join:2001-02-14 San Jose, CA kudos:4 Reviews:
·SONIC.NET
·Pacific Bell - SBC
| reply to EPS
Re: wow said by EPS:There was also "AT&T Wireless Services", which became part of Cingular ... Did not become part of anything. Was sold off by AT&T (which was ever trying to reinvent itself, since 1984, but never quite succeeding). AT&T Wireless was jointly bought by SBC (60% interest) and Bellsouth (40% interest). However, AT&T kept the rights to the AT&T brand, and SBC/Bellsouth had to come up with a new brand for the wireless venture. Hence, "Cingular Wireless".
AT&T eventually went on to be financially troubled, while SBC was in top financial shape; so SBC bought AT&T. Then SBC rebranded itself as AT&T. Then SBC bought Bellsouth (a company which wasn't really financially troubled), thus giving the old SBC (now rebranded as, "AT&T") 100% stake in "Cingular Wireless". So Ed Whitacre (who is now in charge of "Government Motors") rerebranded Cingular Wireless as AT&T Wireless. -- Norman ~Oh Lord, why have you come ~To Konnyu, with the Lion and the Drum |