| Not what I took away from the event I was at this event and didn't come away with the same sense of impending disaster. Even though everyone is trying a lot of different things, it's more along the lines of experimentation to get the right final product. Yes, there are some massive challenges, but the fact that there are trials already in place suggest that those problems are being worked out. And the technology guy on the panel - VP from thePlatform - was the one convinced we'll have mass deployments of TV Everywhere before the end of next year.
Also, MLB.com's Bowman suggesting that there may not be a single site of aggregated content was actually meant to be a good thing. In other words, even with Comcast starting out by directing subscribers to their own Fancast portal, the consensus yesterday was that ultimately consumers would be able to get content from whatever site they wanted. |
