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Broadcasters, Cable Bicker Over 'TV Everywhere' > They're missing a key point

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dddane

join:2002-01-10
Chicago, IL

reply to Michael C

Re: They're missing a key point

said by Michael C:

A full ad load on offline TV is pointless. Most people now DVR everything and skip commercials.
actually, statistically very few people DVR everything and skip commercials. i think the assumption always is that DVR owners do this frequently, but statistically even in 2009 that's not what the numbers are saying.
to forum · permalink · 2009-09-17 15:15:38 ·
Forums > Broadcasters, Cable Bicker Over 'TV Everywhere'

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