| Ads on the net I've been viewing one of my favorite shows (America's Got Talent) online via NBC.com "video rewind" service. Since it is an exact copy of the show there are spots for the advertising blitz we all have come to hate. They insert an un-skippable ad in the same spot, but it is only 30 seconds long (and all by the same sponsor). I really don't mind an ad of that length. What is truly amazing is that a two hour broadcast shrinks down to approx. 85 minutes, meaning that it is over a half hour shorter. Over a quarter of our time watching the telly live is spent with watching the drivel the ad companies put out.
This is straight internet so it really doesn't fit in to the article's premise, but I have been resisting the "cable TV" world of high monthly bills. I think internet accessible content "on-demand" with short ads is the way to go. |
