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nfotiua

@frb.org

Sunday Ticket?

Directv grew a lot of its business via Sunday Ticket. If they could offer Sunday ticket via FIOS as a result of a buyout, it would make FIOS a big player everywhere. There is a pretty big untapped market of people who want Sunday ticket, but don't want a dish. They could also move existing directv customers to a fiber connection, and drum up some internet/phone business. Having Sunday ticket would be a coup if they plan to expand into non-verizon territories. They'd also already have a built-in customer base with all those direct customers.

If they made a single brand video service that could be delivered either via fiber or dish depending on the needs of the consumer, they'd be a huge player, and would have great leverage with content provider negotiations.


Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

said by nfotiua :

Directv grew a lot of its business via Sunday Ticket. If they could offer Sunday ticket via FIOS as a result of a buyout, it would make FIOS a big player everywhere. There is a pretty big untapped market of people who want Sunday ticket, but don't want a dish. They could also move existing directv customers to a fiber connection, and drum up some internet/phone business. Having Sunday ticket would be a coup if they plan to expand into non-verizon territories. They'd also already have a built-in customer base with all those direct customers.

If they made a single brand video service that could be delivered either via fiber or dish depending on the needs of the consumer, they'd be a huge player, and would have great leverage with content provider negotiations.
How would it make it bigger? FIOS is only going to still be offered where it's available and places they already have plans for, it's not going to expand FIOS to NON VERIZON areas.


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

said by Cheese:

How would it make it bigger? FIOS is only going to still be offered where it's available and places they already have plans for, it's not going to expand FIOS to NON VERIZON areas.
But having an alternative means of access opens up millions of new customers in markets Verizon doesn't currently have access to. I don't think it's a likely acquisition, but it's not out of the realm of a possibility, plus it does have some strategic advantages (as well as some disadvantages) too.


Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

said by cdru:

said by Cheese:

How would it make it bigger? FIOS is only going to still be offered where it's available and places they already have plans for, it's not going to expand FIOS to NON VERIZON areas.
But having an alternative means of access opens up millions of new customers in markets Verizon doesn't currently have access to. I don't think it's a likely acquisition, but it's not out of the realm of a possibility, plus it does have some strategic advantages (as well as some disadvantages) too.
It's still not going to offer FIOS to the non-Verizon areas.


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

said by Cheese:

It's still not going to offer FIOS to the non-Verizon areas.
No, but it offers 20m potential customers, an large number of them in areas not currently serviced by FiOS.


caster5

@sbcglobal.net

reply to nfotiua
so they want to be like foxtel? They do have 4 tuner boxes



Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

reply to cdru

said by cdru:

said by Cheese:

It's still not going to offer FIOS to the non-Verizon areas.
No, but it offers 20m potential customers, an large number of them in areas not currently serviced by FiOS.
What in the hell are you talking about? I was commenting about this line

Directv grew a lot of its business via Sunday Ticket. If they could offer Sunday ticket via FIOS as a result of a buyout, it would make FIOS a big player everywhere

It's not going to "make FIOS a bigger player everywhere", if it's not a Verizon area, it's not going to affect FIOS one bit.


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

Sorry. I misread it as making Verizon's TV market bigger, not FiOS specifically bigger. Buying DirecTV will do nothing for increasing FiOS's footprint.

If it were to happen though, it might allow NFL:ST to be available to FiOS customers giving those FiOS markets a competitive advantage over cable companies. And it would give Verizon access to millions of customers it doesn't have access to now.



skuv

@rr.com

reply to nfotiua
NFL Sunday Ticket certainly isn't anything that millions of people are flocking for. Even the NFL Network isn't attracting that many sports package customers on Comcast, and Time Warner Cable knows they won't make any money on NFL Network, or they'd have negotiated with the NFL already to carry it.

The NFL Sunday ticket is one of those advertising gimmicks that hooks people, and once they get in to DirecTV, they aren't really willing to pay what it takes.

Verizon is going to spend billions to just make a few bucks on NFL Sunday ticket.

If this were a serious buy-out, it'd be for something else. And I can't see what Verizon would gain from this at all.

They obviously already have all the content negotiations done with video providers, or they wouldn't have a viable FiOSTV service that people would switch from cable for. So that wouldn't be an advantage they'd get with DirecTV. If anything, it would benefit the DirecTV side of the business, since they could almost immediately stop paying double for all of their content. But if that was the end game, then why acquire DirecTV at all?


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