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ThrowDemsOut
If you can't convince 'em, confuse 'em
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Windows Update now MARKETING new MS software

Unless I missed this new feature of Windows update announced here before, I see that Windows/Microsoft update task is now pitching new Microsoft software thru the Update process.

I don't think this is a great idea. MS does give you the opportunity to opt-in or opt-out though. But even then, I don't like a software update tool being turned in to a marketing tool.






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Matt
All noise, no signal.
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What new software is it pitching?



ThrowDemsOut
If you can't convince 'em, confuse 'em
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2 edits

said by Matt:

What new software is it pitching?
I don't know. I didn't select the option for them to tell me. I figured I'd let some others be guinea pigs and respond here on what they saw before I try it out.

It doesn't mention on how you could reverse the decision if you opt-in and then change your mind.

Edit: OK. I see now where you can back off the decision. So, I'll give it a shot.



ThrowDemsOut
If you can't convince 'em, confuse 'em
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1 edit

reply to Matt

said by Matt:

What new software is it pitching?
OK. I ran a test and it didn't pitch any new software yet. Maybe because I am already running their latest FREE software - "Microsoft Security Essentials".

P.S.>> I successfully reversed my opt-in choice by going in to "Change Settings" in Microsoft Update.


MSeng
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reply to ThrowDemsOut
That option has been available for awhile now.

Hmm...a software manufacturer giving you the OPTION (OPT-IN) to try new software they produce. Seems like a good idea. Aren't they in the software business?

Is it any different than Apple pushing their browser in an update?

Or, Java pushing a toolbar in their update?

Or Adobe pushing a toolbar on a Reader download?

All of which you can opt-out on if you watch carefully?

So, what's the concern?
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ThrowDemsOut
If you can't convince 'em, confuse 'em
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1 edit

said by MSeng:

Is it any different than Apple pushing their browser in an update?

Or, Java pushing a toolbar in their update?

Or Adobe pushing a toolbar on a Reader download?

All of which you can opt-out on if you watch carefully?

So, what's the concern?
I don't like what they do either. Software updates should stick to updates and not be used as a marketing tool. Just my opinion.
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MSeng
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My opinion -- software companies are in the business of making money and should/can use any tool available to get their product in front of the consumer.

The concern should be if they foist it on you unknowingly or do not allow you the opportunity to decline the installation.
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If things get any worse, I'll have to ask you to stop helping me.



Matt
All noise, no signal.
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1 edit

reply to ThrowDemsOut
The only things I've seen pushed are SIlverlight and the Windows Live suite. I can understand why they'd push both of those however, as Vista/7 needs the Live kit if you're used to Outlook Express.

I don't see a problem with it so far. Now, if they start trying to force me to BUY a Microsoft product, then we might have a problem.
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"What is conservatism? Is it not adherence to the old and tried, against the new and untried?" - Abraham Lincoln


OZO
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said by Matt:

I don't see a problem with it so far. Now, if they start trying to force me to BUY a Microsoft product, then we might have a problem.
What do you mean under "force me to BUY"? What is your definition of that?

Do you mind if they start to show advertisement once in a while? Is it a "force to buy"? No? What if you'll start to see it a bit move often, let's say once in a week? A day, may be? They own software, so they can do it... They can start to offer ads from their partners too. Or, even better, to start sell ads from third party software companies. It could bring some extra revenue. And to make it a bit more lucrative let's make users to go through the "update channel" more often. Is anything wrong here?

And where is the limit?

Update service should be solely used to fix bugs and close security holes in already sold software, not to pursue marketing goals to sell anything else. It's just MHO, of cause.
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Matt
All noise, no signal.
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I think advertising any pay product would be a poor decision. Right now it is offering free software that enhances the OS, nothing more.
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"What is conservatism? Is it not adherence to the old and tried, against the new and untried?" - Abraham Lincoln


OZO
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I just hope that the management will share your position here and will not go for making more money on ads. But what can stop them to do their primary job of making more money for investors - that's the problem. And when they have started - it's just a slippery slope...
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Keep it simple, it'll become complex by itself...



siljaline
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reply to ThrowDemsOut
»blogs.technet.com/mu/archive/200···ate.aspx


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