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FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Cable companies are NOT marketing arm for TIVO & others

»Cable Industry: Shucks, Guess Nobody Wants CableCARDs

cable carriers don't exactly go out of their way to advertise the CableCARD
And why should they? Isn't that the job of those manufacturers and retail outlets that sell devices that can use CableCards(likeTIVO)? It isn't the cable companies job to push the sale of 3rd party devices.
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hobgoblin
Sortof Agoblin
Premium
join:2001-11-25
Orchard Park, NY
kudos:11

1 recommendation

"And why should they? Isn't that the job of those manufacturers and retail outlets that sell devices that can use CableCards(likeTIVO)? It isn't the cable companies job to push the sale of 3rd party devices."

Bingo. Does Burger King go out of their way to advertise Subway?

For those whose Cable companies are using SDV there is now a tuning adaptor that needs to be inserted between the cable and the TIVO to allow those channels to be picked up.

Hob
--
"A foolish consistency is the hobgoblin of little minds."
- Ralph Waldo Emerson



baineschile
2600 ways to live
Premium
join:2008-05-10
Sterling Heights, MI

Burger king and Subway are direct competitors though. It would be more apt to say that Burger King didnt advertise for Heinz (or whatever ketchup company they use)


Sammer

join:2005-12-22
Canonsburg, PA
reply to hobgoblin

said by hobgoblin:

"And why should they?...

Hob
Because they are effectively breaking the law if they don't support cable cards!


hobgoblin
Sortof Agoblin
Premium
join:2001-11-25
Orchard Park, NY
kudos:11

1 recommendation

"Because they are effectively breaking the law if they don't support cable cards!"

Supporting and Marketing are two totally different things.

Hob
--
"A foolish consistency is the hobgoblin of little minds."
- Ralph Waldo Emerson


idunnowhoiam

join:2003-05-02
Great Falls, MT
reply to hobgoblin

said by hobgoblin:

"And why should they? Isn't that the job of those manufacturers and retail outlets that sell devices that can use CableCards(likeTIVO)? It isn't the cable companies job to push the sale of 3rd party devices."

Bingo. Does Burger King go out of their way to advertise Subway?

For those whose Cable companies are using SDV there is now a tuning adaptor that needs to be inserted between the cable and the TIVO to allow those channels to be picked up.

Hob
But they do advertise the Whopper Jr which is cheaper than other food products you can get there and a closer comparison than what you are trying to make.

jjeffeory

join:2002-12-04
USA
reply to FFH

said by FFH:

»Cable Industry: Shucks, Guess Nobody Wants CableCARDs
cable carriers don't exactly go out of their way to advertise the CableCARD
And why should they? Isn't that the job of those manufacturers and retail outlets that sell devices that can use CableCards(likeTIVO)? It isn't the cable companies job to push the sale of 3rd party devices.
I'll agree with you on this one. However, it seems like an added value to your customer. Congrats on buying NBC, btw...