Would I really want something that bypasses my router? My router is my friend helping to keep out the bad guys. I would be concerned that if someone got to one computer on my network, then everything may be at risk.
Of course technical details in a press release are a bit scarce
Don't forget the risk of extra noise of your WiFi network harming performance. Blutooth's limited range and rapid channel shifting technology is designed to prevent this, but unless this does something really interesting WiFi has nothing like this. It just seems like a round-peg in square-hole kind of technology.