Sandvine: P2P Now Just 20% Of Internet Use > Not Shocking, but

The same data also reveals that as the observation window decreases, the total percentage of bytes attributable to heavier network users increases. For instance, the consumption kings for any particular day account for 30% of total bytes, and represent a distinct (but over-lapping) set of subscribers when compared against the consumption kings for a month or a week. Similarly, past research conducted by Sandvine has demonstrated that in any peak time hour, the top users during that hour are responsible for an even higher percentage of total bandwidth, but again are largely distinct from the consumption kings of the preceding month.