how-to block ads
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Reviews:
 ·Optimum Online
 ·Verizon FiOS
| It would sell itself IF 1. Stop ALL AD BUYS, except wireless.
2. LOWER THE GOD DAMNED BROADBAND PRICE!!!!
Consumers KNOW a good deal when they see one, and word of mouth advertising is it's own reward.. put up 25/25 megabits for $34.95 a month, unbundled, no contract and you'll see how fast consumers dump their cable company's broadband!!!
If consumers in existing markets don't jump on that then you can blame the stupid consumer. My guess it will gain it's own momentum when mainstream media picks up Verizon's undercutting every single cable company across the country on pricing. Trying to make the cable company look like a dumb slob who's out to screw the consumer doesn't wash if your own service is overpriced and has multiple strings attached--bundling (your own product that your shoveling doesn't smell nice at the prices you sel it at).
Price suggestions:
25/25 megabits $34.95
50/35 (37.5?) megabits $49.95
100/75 (bpons have a node limitation of 75 up.. so it's about there) $69.99
All stand-alone, no bundling required, 2 week installation guarantee or your first month is free kind of deal. Oh wait, they just got around to firing a whole bunch of installers.. scratch that one. It's time to throw down a revamped gauntlet of speeds against cable to force their hand with docsis 3 investment.
All the false information of the early days were wasted in hype which had no follow through.. I heard Verizon was going to keep ramping up FIOS speeds to undercut the competition, most notably in cablevision's footprint.. and the reality is they squandered their good will from consumers by just matching their prices & speeds, then coming up with all kinds of restrictions and cherry picking who, what, how, when, and where the service would get installed.. and they self-sabotaged the service! No matter how great the bandwidth ended up being in QOS, you can't keep slapping the consumer in the face and just because you have a superior product and think they will automatically buy.. that's not reality. The same could be said by GM making SUV's and thinking everything's great.. they all of a sudden. $5 gasoline! Oh, NO! Consumer aren't buying, what will we do? It must be our advertising...
NO, you fool, it's you, it's all about the bad choices made from 2005-2009 | | |
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patcat88
join:2002-04-05
Jamaica, NY
kudos:1 | Competing on price will never get you anywhere. Verizon sells FIOS as a premium product with a premium price. They would go bankrupt trying to undercut the the cable company. | |
| said by patcat88:Competing on price will never get you anywhere. Verizon sells FIOS as a premium product with a premium price. They would go bankrupt trying to undercut the the cable company. Verizon competes on price and free extras in NJ, at least for bundles. A lot of people switched based on total bundle price. | |
axus
join:2001-06-18
Washington, DC Reviews:
 ·Verizon Online DSL
| reply to tmc8080
Yeah, if they want to increase subscribers then they could lower their price. I think what they really want is more profitability, though. If they really could get 1 million more subscribers by spending a couple million dollars on a better ad, then they should.
Of course they really need to take a scientific approach and not guess about what strategy to take. I wonder how they judge an ad campaign's effectiveness, to say that it was a bad one.
What would persuade people to sign up for FIOS service? For you, it's matching the price of cable and giving very fast internet speeds that cable can't compete with.
For me, they need to actually serve my neighborhood, and offer 10/5 or better for under $40, and no requirement for TV service.
I think for non-subscribers, they should show things like the TV menu, DVR recording, and websites like Amazon, Hulu, Youtube, and Netflix. I like making fun of cable companies as much as the next guy, but its probably not the best use of advertising time. | |
 rchandraStargate Universe fanPremium
join:2000-11-09
14225-2105 | reply to tmc8080
In many respects, it's not possible to agree with you more. Their rates are outrageous, especially compared to TWC/RR in my area (Cheektowaga, NY). Let's see...
TWC gives me 10/1M service, which BTW bursts up to about 14M according to the Flash-based speed tests. And this is for roughly $45/mo. ($41.95 + fees/taxes). I can get video over the same connection, including some channels in DTV and HD without any decryption gear for about $55 and change/mo. They pretty much don't care what's connected to the cablemodem I bought at Circuit City as long as it's Ethernet, talks IP, and gets its parameters via DHCP. It got connected basically on-demand (it was a service move, so there was like 1 wk or so notice on my part) and a 4 hr "re"install window given by them), and I can disconnect it without penalty whenever I choose.
Verizon OTOH is "constantly" mailing me "act now and get phone and Internet for $79.95/mo." ads (basically IMO wasting money on paper and postage). I don't need their "unlimited nationwide service" as my PSTN needs are fairly well taken care of by VoicePulse (@ ~ $15/mo.) and AT&T Mobility (which is reimbursed by my employer anyway); comparable feature services (call fwd, three way, etc.) would be more than $35 more/mo. While the up/down beats TWC at 15/5 for that bundle price, it's actually fairly similar speed. If I want just Internet, it's $55/mo. for that speed, with apparently no slower ( == less expensive) tiers even available (although there used to be 5/1 and 10/2). I have to lock in for at least a year; if I want month-to-month freedom (that is, not sure whether I'm going to be laid off or not in these uncertain times), I have to pay a $10/mo. premium. They want to "set up" my computer, which no doubt they will want it to be Spawn of Steve (either Ballmer or Jobs, take your pick, when it's in fact, gift of Linus  ). FiOS TV is not available for some reason at my location, but is available in other towns around here, so I'd have to keep my current cable.
So let's just think about this a minute...if appropriately priced, I would hop on their 25/15 (used to be 20/20) tier in the blink of an eye. Their contract price for that is $70/mo., with an $8/mo. month-to-month penalty. And every time I see prices like that I think of the service in places like South Korea which like 50/50 or 100/100 for the equivalent of $30/mo. I would gladly pay a few hundred dollars for any needed CPE up front, as I don't believe in this shady business of cost shifting "free" stuff into monthly fees, and not reducing these monthly fees after some period. For 25/15 kind of speed, somewhere in the neighborhood of $50/mo. seems reasonable to me, w/o any penalty for needing to disconnect if I get laid off.
But no...instead they push their bundles with phone service I don't want, without TV service that I do want, and ding me extra if I don't want to commit to a year of service, or really ding me if I cancel early.
<sarcasm>That's just the sort of thing to spur me on when so many are watching expenses due to the uncertain economy.</sarcasm>
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English is a difficult enough language to interpret correctly when its rules are followed, let alone when a writer chooses not to follow those rules.
Jeopardy! replies REALLY suck! | |
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