axus
join:2001-06-18
Washington, DC Reviews:
 ·Verizon Online DSL
| reply to tmc8080
Re: It would sell itself IF Yeah, if they want to increase subscribers then they could lower their price. I think what they really want is more profitability, though. If they really could get 1 million more subscribers by spending a couple million dollars on a better ad, then they should.
Of course they really need to take a scientific approach and not guess about what strategy to take. I wonder how they judge an ad campaign's effectiveness, to say that it was a bad one.
What would persuade people to sign up for FIOS service? For you, it's matching the price of cable and giving very fast internet speeds that cable can't compete with.
For me, they need to actually serve my neighborhood, and offer 10/5 or better for under $40, and no requirement for TV service.
I think for non-subscribers, they should show things like the TV menu, DVR recording, and websites like Amazon, Hulu, Youtube, and Netflix. I like making fun of cable companies as much as the next guy, but its probably not the best use of advertising time. |
