said by jdjbuffalo:This is what the FTC is supposed to be for. But it's a limpwristed agency that serves no real purpose...
For once, this is one thing that the UK does better than the US. Their regulators actually do something. When a company makes a false claim, regulators make them pull the ad.
It'd be nice if we saw the same kind of changes at the FTC that we are seeing at the FCC. I'd like to see them make the following mandatory:
1. You have to stop running the ad immediately.
2. You have to run an apology ad describing what mistake was in your previous ad, why it was wrong and that you are sorry for misleading the public. This ad has to be run in the same timeslots and for as long as the original ad ran.
3. You have to pay a fine of say 1 Million dollars.
You mean elsewhere in the world you can't spout complete horseshit* and disclaim it?