 Z801 point 77Premium
join:2009-08-31
Amerika
1 edit | reply to fAcEtIOUs
Re: Verizon's Buzz for Motorola's Droid Fizzles at Day's End Or they can just take market share from each other as one android phone battles for market share with another android phone which is what happens to Windows Mobile.
Google has no "marketing clout" in the handset arena because their name isn't synonymous with hardware and unlike the iPhone was for Apple or Up was for Pixar, the Droid or anything *droid isn't the "next sure fire hit" for Google. No one is looking for Google to make a phone (phone OS). There is no anticipation. They are Suzuki building their first car. It doesn't matter how respected they are in the browser space it doesn't translate to handsets and Microsoft is an example of this. No one cares.
Google, like Microsoft, must rely on handset makers to make compelling hardware, seamlessly integrate the software and not charge an arm and a leg for it. And then they must rely on the handset makers to aggressively market their Android handsets. Motorola isn't up to spending the money Apple and RIM spend on marketing and after this first wave of iDonts (which did nothing to build hype) Motorola marketing will go the way of Pre marketing and Google will be left with no one pushing the OS once again...until the next 2 week marketing blitz by the next "iPhone Killer" handset maker comes out.
Meanwhile hardly a day goes by that you don't see an iPhone and Crackberry commercial and/or crap loads of Apple product placement. No one markets hardware better or more aggressively than Apple.
Lastly you have The Cult willing to buy anything they sell and media more than willing to hype it as if Teh Steve is releasing The Holy Grail.
All of this makes seriously eroding iPhone market share impossible unless Apple turns into a terrorist group and uses the iPhone to blow up day care centers.
Android is Linux on the desktop, possibly technically superior but no one cares. |
