fishacura
join:2008-01-25
Phoenixville, PA
| Spelling error on Bud Light commercial
Not sure if this is a "rant" but it's REALLY stupid on the part of the advertiser. Let me know if you've seen this.
There's a series of Bud Light commercials that are made to look like "infomercials". In one I saw last night, the guy is selling a big foam hand that is combined with a beer-coozie to hold a can. They flash to Philadelphia and a group of eagles fans using them and doing the Eagles chant.
Here's the odd thing, at the bottom of the screen it says "Philidelphia, PA"...spelled wrong.
I have been trying to figure out if this is some kind of intentional joke or something but for the life of me I cannot. Could they REALLY have made this kind of error?
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People who don't get good service on average tell 10 others while people who do get good service on average tell 1. |
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Maccawolf
Premium
join:2001-02-20
Hillsdale, NJ | THat isn't spelled wrong, how was it spelled in the commercial?
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Mom and Crockett...... I miss you both! |
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fishacura
join:2008-01-25
Phoenixville, PA
| said by Maccawolf  :THat isn't spelled wrong, how was it spelled in the commercial? Huh? You're scaring me. Check my post again. Philidelphia is most certainly incorrect. It's PhilAdelphia.
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People who don't get good service on average tell 10 others while people who do get good service on average tell 1. |
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Sweet Witch
Be the flame, not the moth.
Premium,MVM
join:2003-07-15
Gallifrey
 ·Comcast
| reply to fishacura
When I lived in Missouri a car dealership opened on Indepedence Road. Unfortunately, according to all their initial ads, they were on Independance Road  It cost them thousands to fix everything because of one letter.
So yes, typos abound every where, which is is why people need to use a thing called their 'brains' or even SpellCheck!
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"While you can teach an old dog new tricks, you simply can't teach him to be a cat."
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Dersgniw
Disco Crunchin
Premium,MVM
join:2001-08-10
behind you
clubs:
·Optimum Online
| said by Sweet Witch :So yes, typos abound every where
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fishacura
join:2008-01-25
Phoenixville, PA
| reply to fishacura
Just wondering if I am missing something. I just have such a hard time believing a national commercial would miss something like that...
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People who don't get good service on average tell 10 others while people who do get good service on average tell 1. |
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Sweet Witch
Be the flame, not the moth.
Premium,MVM
join:2003-07-15
Gallifrey
·Comcast
1 edit | reply to Dersgniw
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"While you can teach an old dog new tricks, you simply can't teach him to be a cat."
"Are you my Mummy?" |
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Maccawolf
Premium
join:2001-02-20
Hillsdale, NJ | reply to fishacura
Sorry, didn't see that...... |
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Mr Neutron
Hopped up on what you mopped up
Premium
join:2005-05-30
Gorham, ME
| reply to fishacura
said by fishacura :Just wondering if I am missing something. I just have such a hard time believing a national commercial would miss something like that... You know.....I wonder. Think about what advertising is supposed to do: get consumers to think about a given product or service.
(This is the part when I date myself badly.)
Anyone remember Mr. Whipple from the Charmin commercials? How many little boys did you know who loudly proclaimed, "I wanna be just like Mr. Whipple when I grow up?" None. Because he was universally despised. A balding grocer who screeches "Please don't squeeze the Charmin!" at unsuspecting shoppers fondling packages of toilet paper is not someone whom little boys are going to admire, nor is such a person faced with hordes of sex-crazed women clamoring for their phone number.
Because Mr. Whipple was, in short, a wimp. No one liked him and he was the subject of endless scorn and ridicule.
However, even though Mr. Whipple came up woefully short in the Real He-Man department, that ad campaign was hugely successful for the Charmin folks. Why? Because despite (or perhaps because of) Mr. Whipple's personal shortcomings, his wimpy persona was remembered by consumers, who doubtless found themselves wondering if he was lurking around the corner when they were in the store contemplating their toilet paper purchases.
So perhaps the Bud Light folks are striving for something of the same effect here. After all, being talked about because of a stupid spelling error in your commercials still means that you are being talked about, even if the discussion is taking place in tones of derision and disdain.
Think of the ad campaign: "Bud Light: the drink illiterates reach for!"* (Assuming, of course, they haven't previously reached for a bottle of Drano and sucked that down, instead.)
Or something like that. In the anything-goes world of advertising, I wouldn't put it entirely past them, (think of a recent Quentin Tarantino film) though I'm probably reaching in this particular case.
*The advertising folks may want to consider substituting the letter "d" for the letter "t" in "illiterate" to really hammer the point home.
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"I thought he was a piñata."
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dandelion
Premium,MVM
join:2003-04-29
Germantown, TN
clubs: | reply to fishacura
Ahhh yes, Mr. Whipple, or another biggie "Who's got the beef?".. but I wonder how many people will actually notice that spelling error? |
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Anonymous_
Anonymous
Premium
join:2004-06-21
127.0.0.1
clubs:
·RoadRunner Cable
·Time Warner Cable
 ·Time Warner VOIP
| reply to Maccawolf
said by Maccawolf :THat isn't spelled wrong, how was it spelled in the commercial? Everyone should know it's PhilAdelphia
the only way i remember is because my old cable co was adelphia |
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hoyleysox
join:2003-11-07
Long Beach, CA | reply to fishacura
Mispelled? Impossible. The tailgate testing process is too rigorous. |
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Sweet Witch
Be the flame, not the moth.
Premium,MVM
join:2003-07-15
Gallifrey
·Comcast
| reply to dandelion
said by dandelion :
Ahhh yes, Mr. Whipple, or another biggie "Who's got the beef?".. but I wonder how many people will actually notice that spelling error?
Wasn't that "Where's the beef?"?
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"While you can teach an old dog new tricks, you simply can't teach him to be a cat."
"Are you my Mummy?" |
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Mr Neutron
Hopped up on what you mopped up
Premium
join:2005-05-30
Gorham, ME
| said by Sweet Witch : said by dandelion :
Ahhh yes, Mr. Whipple, or another biggie "Who's got the beef?".. but I wonder how many people will actually notice that spelling error?
Wasn't that "Where's the beef?"? I thought it was "Please don't squeeze the beef." 
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"I thought he was a piñata."
--Winner, Worst Legal Defense Award |
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dandelion
Premium,MVM
join:2003-04-29
Germantown, TN
clubs:
·Comcast
1 edit | Something beef?
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The Folsom
Kindly Shut Your Noise Hole.
Premium
join:2003-01-31
Yucaipa, CA | reply to Mr Neutron
Bud Light versus Drano...
Close call, but I'd bet that Drano is only slightly less vile.
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I started out with nothing. Today, I still have most of it. |
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The Folsom
Kindly Shut Your Noise Hole.
Premium
join:2003-01-31
Yucaipa, CA | reply to dandelion
"Beef. It's what happens to cows that are too stupid to run away."
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I started out with nothing. Today, I still have most of it. |
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ArgMeMatey
join:2001-08-09
Milwaukee, WI | reply to fishacura
If a mispronunciation or misspelling occurs often enough, it will gain enough acceptance to be "correct", so based on past and present custom, in 4 billion years no one will have any idea what anyone else is saying. |
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haroldo
join:2004-01-16
united state
1 edit | reply to fishacura
Re: Spelling error on Bud Light commercial
In a cost cutting move, the advertising company outsourced the post production review to a firm in China. For reference, please see some of this firm's other 'gems' »www.engrish.com/ |
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