This is almost a hobby for Google, not a gimmick that is to be their only income and make them rich. Google doesn't have the same incentive to overhype this like those scammers did.
Sure. One problem though is that about 90% of the innovation I see at the lab at Google stumbles around like an alleyway drunk before being forgotten, so my only point is I'd like to see it applied in the real world before anybody gives out kisses...