 | Telco's understand! Kind of a strange article. Telco's DO understand how much it costs to carry a specific call from point A to point B. It's a simple science actually. There's definitely a lot of human psychology considered, but at the end of the day it's pretty simple. Carriers want you to pay more to get more, and hopefully not use all of it. And if you do, that's ok b/c on avg they'll still be ok. However, if you use it too much, their profit is squeezed and often eliminated.
Bottom line is that this is why prepaid has become more and more popular amongst the mainstream. Keep it simple and charge me a fair price; with that everyone wins. Consumers are getting more savvy and dissecting these weird tactics, and the smart carriers have started to offer transparency, particularly with prepaid, but even that has a ways to go!
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