| Verizon a little hypocritical - attacks Sprint ads »news.yahoo.com/s/ap/20091124/ap_···xtel_ads
The National Advertising Division of the Council of Better Business Bureaus made the recommendation following a challenge to Sprint's ads by rival Verizon Wireless.
The division said the most recent tests by the researcher Nielsen Co. showed Verizon had fewer calls blocked or dropped than Sprint. Sprint argued that reviewers should look at more than one set of tests to avoid one-time events like weather or bad cell towers.
Sprint, based in Overland Park, Kan., stands by its claims and says it will appeal to the National Advertising Review Board. Makes Verizon look like they aren't for open advertising - but just for THEIR ads.
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| There's nothing hypocritical when they have a test done by Nielsen of all people to back them up. Nielsen's bread and butter is their credibility. Sprint is saying Nielsen's test is flawed, why don't they back it up with another test by another organization with the credibility that Nielsen has. |
