slowly, the underserved get going (into deployments). good luck! your cost of service will ultimately be much better than the big 3 telcos & cablecos, especially if you can contract with the big tier-1 ISP providers throughout the country which are not in the back pocket of the big 3.
Internet bandwidth is dirt cheap if you can get to an IX. It's just the middle mile that's expensive. By cheap I'm talking less than $8 per Mbit in any quantity on any carrier. Pretty cool stuff.