said by BF69 
Until Comcast turns NBC into a cable only network then Disney sees what a great idea that is and does that with ABC. Then Fox sees how great that works out and does that too. After CW, MyNetwork and ION go belly up then all you'll be left with in about 10 years is CBS and Jesus channels.
[/BQUOTE : I doubt that will happen for a long time, if ever.
What drives these high values is advertising revenue, which increases with the more eyeballs exposed.
Cutting off broadcast would kill a large part of that revenue.
The more likely scenerio is MORE exposure ad coordination across ALL sources, so if you watch OTA, cable, online, or TV everywhere, you would see a similar ad at any given time (exact content and style modified to fit the limitations of each medium and adjusted to fit the demographic of the typical user of each venue)
It won't be about less, it will be about more of the same
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