Yep, pure stupidity. I can't believe they can stand by and say a "rural" area outside London is unservicable...except for this guy. Like he just happens to sit in the one and only spot they could get service to.
Edit:
Also, if they are running a "trial" in the area (for him), why not the whole village? You're gonna spend money for one guy to get the service there... oh wait, it isn't profitable. Just convenient.
