What's sad is that I hear radio ads for AT&T where I am - and there is no 3g from them in this area! Faster, perhaps, but not here!
...Also, Verizon recently bought out lots of Alltel's turf... they've basically assimilated Alltel's 3g, which is probably why those maps look so full of red...
If Verizon REALLY wanted to upset AT&T, they'd license the ol' Beastie Boys song, "Ill Communication" for their ads