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exocet_cm
You delete it, I'll find it
Premium
join:2003-03-23
New Orleans, LA
kudos:2

Geeze

Seriously, 1984 anyone? I get this weird feeling like I need to hide from something I can't see, touch, taste, smell, or hear.

moonpuppy

join:2000-08-21
Glen Burnie, MD

said by exocet_cm:

Seriously, 1984 anyone? I get this weird feeling like I need to hide from something I can't see, touch, taste, smell, or hear.
One of the 60 minutes reporters, YEARS ago, did a story how computers were able to tell a lot about you. A credit card employee, with the reporter's permission, looked at his account and saw where he shopped, how much he paid, etc. All of us have been tracked for years simply through our purchases using credit cards or checks.

There was a commercial for IBM, also years ago, that showed a couple marketing execs looking through a 1 way mirror observing people part of a focus group. One woman said she got a telemarketer trying sell her siding and she lived in an apartment building. One guy stood up and looked at the mirror yelling, "Hey! You guys! You have all the data! Why don't you use it?"

Marketing is all about getting the message out to someone who will buy. Selling diapers to a single guy with no kids doesn't work. Neither does selling heart medication to those with no heart problems.


nixen
Rockin' the Boxen
Premium
join:2002-10-04
Alexandria, VA

reply to exocet_cm

said by exocet_cm:

Seriously, 1984 anyone? I get this weird feeling like I need to hide from something I can't see, touch, taste, smell, or hear.
I'd say more like Minority Report.
--
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. -- Bertrand Russell


exocet_cm
You delete it, I'll find it
Premium
join:2003-03-23
New Orleans, LA
kudos:2

reply to moonpuppy

said by moonpuppy:

said by exocet_cm:

Seriously, 1984 anyone? I get this weird feeling like I need to hide from something I can't see, touch, taste, smell, or hear.
One of the 60 minutes reporters, YEARS ago, did a story how computers were able to tell a lot about you. A credit card employee, with the reporter's permission, looked at his account and saw where he shopped, how much he paid, etc. All of us have been tracked for years simply through our purchases using credit cards or checks.

There was a commercial for IBM, also years ago, that showed a couple marketing execs looking through a 1 way mirror observing people part of a focus group. One woman said she got a telemarketer trying sell her siding and she lived in an apartment building. One guy stood up and looked at the mirror yelling, "Hey! You guys! You have all the data! Why don't you use it?"

Marketing is all about getting the message out to someone who will buy. Selling diapers to a single guy with no kids doesn't work. Neither does selling heart medication to those with no heart problems.
Marketing, at least for me, has "programmed" me to behave a certain way. For example, when watching a television show and the program I'm watching leaves for a commercial break, I hit the mute button on the remote. It is second nature for me as I usually don't even realize it, so I guess ads have had an effect on me, not the desired effect the ad creators want I assume.

My BeyondTV automatically highlights the commercials in the playback progress bar which allows me to skip over commercials with a simple push of the "fast-forward" button.

Rarely do I pay attention to ads on the interstate (billboards). The ones I do look at I analyze how that particular ad is targeted at a particular group of people (age, gender, race, cultural, etc...).
--
"I have measured out my life with coffee spoons..." - T.S Eliot
"I have often regretted my speech, never my silence." - Publilius Syrus
Ma blog: »www.johndball.com


swhx7
Premium
join:2006-07-23
Elbonia

reply to exocet_cm
The ad industry is going to try to obscure this, but in fact the ISP spying on your traffic is very different from the websites trying to track you across the web. The difference is that you can opt out of the web tracking with adjustments to your software, but there is no escaping from wiretapping by the ISP.

It's true that the tricks to avoid being tracked require enough knowledge that they are practically unavilable to technically naive users. This can be addressed with education and opt-in/opt-out laws. (I won't see the ad campaign because obnoxious ads and offensive tracking efforts have forced me to filter out a lot of the ad servers.)

The schemes where the ISPs intercept your traffic are really evil and have to be outlawed. The politicians need to understand how this is different. Claims of not using "personally identifiable" information are not sufficient. Even being allowed to opt out of advertising based on the wiretapping is not sufficient - people must have the option of not being spied on by their ISPs (unless with a court order to investigate crime).


moonpuppy

join:2000-08-21
Glen Burnie, MD

reply to exocet_cm

said by exocet_cm:

Marketing, at least for me, has "programmed" me to behave a certain way. For example, when watching a television show and the program I'm watching leaves for a commercial break, I hit the mute button on the remote. It is second nature for me as I usually don't even realize it, so I guess ads have had an effect on me, not the desired effect the ad creators want I assume.

My BeyondTV automatically highlights the commercials in the playback progress bar which allows me to skip over commercials with a simple push of the "fast-forward" button.

Rarely do I pay attention to ads on the interstate (billboards). The ones I do look at I analyze how that particular ad is targeted at a particular group of people (age, gender, race, cultural, etc...).
I, like you, tend to ignore ads and have sometimes said i will not buy a product due to their marketing sometimes. If it annoys me or I find the advertisement offensive, I will not buy that product.


nixen
Rockin' the Boxen
Premium
join:2002-10-04
Alexandria, VA

reply to exocet_cm

said by exocet_cm:

Marketing, at least for me, has "programmed" me to behave a certain way. For example, when watching a television show and the program I'm watching leaves for a commercial break, I hit the mute button on the remote. It is second nature for me as I usually don't even realize it, so I guess ads have had an effect on me, not the desired effect the ad creators want I assume.
Muting is almost necessary, now, if you don't want to be deafened.

Marketing organizations periodically try to lobby to make commercial-skipping impossible in commercial DVRs.
--
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. -- Bertrand Russell

Yezidi

join:2009-11-17
Brooklyn, NY

They conducted a study recently which showed that people tend to look at the screen and process more of the imagery when the sound is muted. I wouldn't be surprised if it's discovered that the ads are being made deliberately louder to achieve the desired behavior of muting.


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